We sent George and Ewan, two young creatives, along to Creative Social’s Hacker, Maker, Teacher book launch…
We enter LBI in the centre of London’s brick lane, trendy twenty somethings flock the street and we queue to gain entry to one of the most elaborate atriums we’ve ever seen. We enter the building and clutching our two beer tokens in hand make our way down the industrial staircase to the main room.
We walk through a hive of the friendly social chatter created room full of creative folk, tired from a hard working day of scamps and concepts, dishevelled hair and glazed eyes are replenished with a complementary sip of [insert agency beer here]. LBI’s workforce still mill around in the background, trying to finish up work so they can peek in at tonights proceedings.
The crowd slowly makes their way to their seats, catching up with the friends they made at last year’s social. A friendly lively atmosphere lifts the room connecting not only the creatives in the room but a greater connection between creatives worldwide. The after school club vibe settles down as the opening speeches start, a few naughty kids still mumble and titter in the background.
The opening introduction speech welcomes the audience and is met by a folly of cat calls and riotous clapping, soon followed by more subdued clapping for “our sponsors”. The aim of tonight is to promote HackerMakerTeacherThief, a book by the Creative Social that is now on sale.
The nights structure revolved around different contributors to the book giving talks on their section, these were brought to life with powerpoint’s of various intricacy. Our favourite being one in which every slide featured a .GIF, this worked brilliantly as your eyes were drawn to the moving images for such a period of time that they start to reveal a much deeper meaning.
Throughout the talks there was a few key things that stuck out for us, to get the full picture you will have to buy the book.
People learn from each other, in a world of competition sometimes two people working together can achieve much more than a sum of their parts.
We all need to be a little more like Elvis. Elvis was the ultimate copycat, from his hair style to his dance moves. He picked up loads of different elements and copied and combined them into the ultimate rockstar. The lesson from this is that we all need to learn how to copy well, and by that of course, we mean copying badly. Lets give it to the king.
Find your flow. Flow is those moments when everything clicks, every idea slots together and brilliant work is born. But when do we work our best and how can we adapt our working lives to be in a constant state of flow,were ideas pour out of us because of the circumstance were in. Finding your flow can be easy as sitting on the floor, not wearing shoes while you work or taking five to imbibe a massive mug of tea. For handy hints at what other people do to find their flow visit: http://punchprocrastination.com/
In a world were advertising saturates our daily lives sometimes what you don’t publish is just as valuable as what you do. Sometimes you don’t need to tick all the boxes, just the right one. As creatives we must become better at curating our brands and choose wisely what we publish we will slow the saturation of ad’s making all of our jobs a little easier. To make a world of rich campaign meals we need to stop making junky ad snacks.
And finally fifth, get outside the box.
We are constantly told to think outside the box as creatives but the box is the advertising industry itself. If your an Ad man only interested in Ad’s then the sort of work you produce will never be truly original. Go out read a book, see some performance theatre or join a cookery club. It’s by doing things outside the advertising box that we can produce truly original stuff.
Outside the box
So this is what we got out of the creative social, if you want to find out more about the topics discussed go and buy the book, or lend one or hey, even steal one. It really is that good.
Thankyou HYC for sending us,
George & Ewan, over and out
I AM PRETTY SURE I HAVE BEEN SAYING THIS TO OUR CREATIVES AND WIDER AGENCY STAFF FOR THE LAST 5 YEARS.
Great Minds and all that….